Divya Krishnaswamy, a student said, "Having the same old course books and case studies and all, well everybody does that, but having films bring that extra edge to the whole thing and it's fun."
With the runaway success of the film-based Rural Management course, XIMB is now considering introducing similar methodology for other courses as well.
Provided they get the kind of films that match the content of the syllabus.
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